Privacy Policy

Last updated: 02 March 2026

1. Data Controller

Dirt Global

Société par Actions Simplifiée (SASU)

Share capital: €15,000

Registered with RCS Clermont-Ferrand No. 945 315 141 

Trading name: Dirt Adventure

Registered office: France

Contact: info@dirt-adventure.com

Dirt Global acts as the sole Data Controller.

2. Scope of Application

This policy applies to:

  • Website visitors

  • WooCommerce customers

  • Meta Lead Ads submissions

  • Newsletter subscribers

  • Booking clients

  • Users of the online reservation system

3. Personal Data Collected

3.1 Identification Data

  • First name

  • Email address

  • Phone number (optional)

3.2 Transactional Data

  • Booking details

  • Tour selections

  • Equipment preferences

  • Payment confirmation records

Payment data is processed exclusively by Stripe and is never stored in full on our servers.

3.3 Technical & Tracking Data

  • IP address

  • Browser & device data

  • Cookie identifiers

  • Google Analytics tracking data

  • Meta Pixel interaction data

4. Lawful Basis (GDPR)

Processing is based on:

  • Consent (lead forms, newsletter)

  • Contractual necessity (tour booking)

  • Legal obligation (tax & tourism compliance)

  • Legitimate interest (service optimization)

5. Third-Party Processors

We use the following service providers:

  • WooCommerce (e-commerce infrastructure)

  • Stripe (secure payment processing)

  • Brevo (email marketing and CRM)

  • Google Analytics (traffic analytics)

  • Meta Platforms Inc. (advertising & tracking)

Each provider operates under its own privacy policy and data protection framework.

We are not responsible for independent processing performed by those entities.

6. International Transfers

Due to the use of global service providers, data may be processed outside the European Union.

Where required, transfers are safeguarded via Standard Contractual Clauses or equivalent mechanisms.

Users acknowledge and accept this international processing.

7. Data Retention

Data is retained only:

  • For the duration necessary to fulfill services

  • To comply with legal and accounting obligations

  • Until marketing consent is withdrawn

Inactive marketing contacts may be removed periodically.

8. Security Measures

We implement:

  • SSL encryption

  • Secure hosting

  • Restricted administrative access

  • Role-based access control

  • Secure third-party integrations

Despite reasonable safeguards, no system is immune to cyber threats.

Dirt Global cannot guarantee absolute security.

9. Limitation of Liability

To the fullest extent permitted by applicable law:

  • Dirt Global shall not be liable for indirect damages

  • Liability is limited to direct and proven damages

  • No liability for actions of third-party processors

  • No liability for force majeure or external cyber events

10. User Rights

Under GDPR, users may:

  • Access data

  • Rectify data

  • Request deletion

  • Withdraw consent

  • Object to processing

  • Request portability

Requests must be sent to:

info@dirt-adventure.com

Identity verification may be required.

11. Marketing Communications

By submitting a lead form, users consent to receive communications related to Dirt Adventure tours.

Users may unsubscribe at any time.

12. Cookies & Tracking

This website uses:

  • Essential cookies

  • Analytics cookies

  • Advertising cookies (Meta Pixel)

Users can manage cookies via browser settings.

Blocking cookies may impact functionality.

13. Updates

This Privacy Policy may be updated without prior notice.

The latest version published online prevails.